Over the course of working on content strategy and art direction, I iteratively developed a product presentation system that, in my opinion, is the most commercially beneficial for a business.
If the logic described here helps brands:
- raise their sales on their own;
- have an answer to the question of why they need this or that piece of content (instead of thinking about content only because "we have to post something", which in most cases means wasting budget);
then I will be very glad. Because:
1. I'm not interested in doing the same thing over and over;
2. I don't support business models where a person pays first and only then finds out what the purchase was worth (I mean courses, consulting, etc.).
I think the most constructive option is open access to the basics. People with limited budgets can put together the first iterations themselves, and a specialist is brought in to solve unique problems and / or improve the system.
Otherwise, society spends a huge amount of resources on doing the same work again and again, instead of investing them in improving quality of life.
DISCLAIMER
- All publications are personal opinion.
- Any element of the project is an iteration, not a final form.
- My thoughts may overlap with what has already been said.
- Most of the material is built around a product presentation system for a fashion brand, but in my opinion it can be applied to any business by analogy.
- I'll try to add +1 video every week.
- All changes to the site are listed on the timeline page.
- Navigation: the number next to a conclusion marks a separate topic, a dot marks an additional point made within that conclusion. For convenience, dots also have links.
COMMUNICTATION
If you:
- want to ask a question on a topic that isn't covered yet;
- find something illogical for you;
- want me to expand on a certain conclusion;
- notice technical bugs;
I’ll be very glad to receive your message.
Conditions:
1. I don’t reply to comments where a person presents personal opinion as truth:
- an argument based on “authorities” and social norms: “this man said so” / “this is not how things are done,” etc.;
- using one’s own experience as the only possible one for everyone: “if it worked for our business, it works for everyone";
- simply an evaluation: “nonsense” / “this is stupid,” etc.
2. I don’t accept recommendations for reading, lectures to watch, etc.
Contact:
hi@atux-td.com
If the logic described here helps brands:
- raise their sales on their own;
- have an answer to the question of why they need this or that piece of content (instead of thinking about content only because "we have to post something", which in most cases means wasting budget);
then I will be very glad. Because:
1. I'm not interested in doing the same thing over and over;
2. I don't support business models where a person pays first and only then finds out what the purchase was worth (I mean courses, consulting, etc.).
I think the most constructive option is open access to the basics. People with limited budgets can put together the first iterations themselves, and a specialist is brought in to solve unique problems and / or improve the system.
Otherwise, society spends a huge amount of resources on doing the same work again and again, instead of investing them in improving quality of life.
DISCLAIMER
- All publications are personal opinion.
- Any element of the project is an iteration, not a final form.
- My thoughts may overlap with what has already been said.
- Most of the material is built around a product presentation system for a fashion brand, but in my opinion it can be applied to any business by analogy.
- I'll try to add +1 video every week.
- All changes to the site are listed on the timeline page.
- Navigation: the number next to a conclusion marks a separate topic, a dot marks an additional point made within that conclusion. For convenience, dots also have links.
COMMUNICTATION
If you:
- want to ask a question on a topic that isn't covered yet;
- find something illogical for you;
- want me to expand on a certain conclusion;
- notice technical bugs;
I’ll be very glad to receive your message.
Conditions:
1. I don’t reply to comments where a person presents personal opinion as truth:
- an argument based on “authorities” and social norms: “this man said so” / “this is not how things are done,” etc.;
- using one’s own experience as the only possible one for everyone: “if it worked for our business, it works for everyone";
- simply an evaluation: “nonsense” / “this is stupid,” etc.
2. I don’t accept recommendations for reading, lectures to watch, etc.
Contact:
hi@atux-td.com